{"id":2518,"date":"2014-09-06T09:52:40","date_gmt":"2014-09-06T09:52:40","guid":{"rendered":"http:\/\/english.thesunrisetoday.com\/?p=2518"},"modified":"2014-09-06T09:52:40","modified_gmt":"2014-09-06T09:52:40","slug":"samsung-unveils-new-phablets-at-berlin-show","status":"publish","type":"post","link":"https:\/\/english.thesunrisetoday.com\/index.php\/samsung-unveils-new-phablets-at-berlin-show\/","title":{"rendered":"Samsung unveils new phablets at Berlin show"},"content":{"rendered":"

\"Samsung\"<\/a>South Korean giant Samsung unveiled the next generation of its pioneering \u201cphablet\u201d and \u201csmartwatch\u201d gadgets at the IFA consumer electronics fair Wednesday in a bid to keep ahead of arch-rival Apple.
\nIt also surprised technophiles with a virtual reality headset, the Samsung VR.
\nAs media hype builds over the Apple\u2019s latest launch next week, Samsung pulled out all the stops to push its own new Galaxy Note 4 at a special event held two days before the IFA officially opens its doors.
\nBerlin was the launch pad three years ago for Samsung\u2019s first-ever \u201cphablet\u201d \u2014 a cross between a smartphone and tablet computer \u2014 the original Galaxy Note.
\nAnd the new devices are taking the markets by storm, particularly among mobile gamers in Asia.
\nThe Galaxy Note 4 is \u201cmore enjoyable and more efficient\u201d than its predecessors, said sales and marketing chief DJ Lee.
\nThe new phone has been given a new design with a metal casing, a more resistant screen with better resolution.
\nIts built-in camera and microphone and its battery have also been optimised.
\nThe Galaxy Note 4 comes with an electronic pen with which the user can multi-task between different applications and move pictures and deposit them where they want on the screen.
\nSimultaneously, Samsung unveiled the Galaxy Note Edge, which is another new version of its iconic device with a curved screen.
\n\u201cBecause the mainstream flagship smartphones have grown bigger, it is becoming harder for Samsung to differentiate the Note,\u201d said IHS analyst Ian Fogg.
\nAnother exciting new move by Samsung was its VR virtual reality headset, developed in collaboration with the Californian start-up Oculus Rift.
\nThe headset acts as an add-on to the Galaxy Note 4, turning the image on the phone onto the immersive 3-D display and is targeted primarily at the video game market, said IHS analyst Piers Harding-Rolls.
\nThe shadow of Apple is looming large over this year\u2019s IFA \u2014 which opens on Friday \u2014 even though the iconic US brand traditionally snubs the five-day event, Europe\u2019s biggest.
\nApple has sent out invitations to a mystery unveiling of its own on September 9 and that is likely to upstage any of the announcements made by its rivals at the Berlin show, analysts said.
\nRumours about Apple\u2019s plans have been swirling for months, with many observers expecting it to unveil an iPhone 6, marking a move into the \u201cphablet\u201d sector.
\nBut Apple might also unveil an \u201ciWatch,\u201d a wrist-worn device that links wirelessly to its iconic iPhones or iPads.
\nSamsung pioneered both the phablet and the smartwatch and presented a new version of the latter, the Galaxy Gear S, on Wednesday.<\/p>\n

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