{"id":4026,"date":"2015-03-10T12:24:53","date_gmt":"2015-03-10T12:24:53","guid":{"rendered":"http:\/\/english.thesunrisetoday.com\/?p=4026"},"modified":"2015-03-10T12:25:04","modified_gmt":"2015-03-10T12:25:04","slug":"apple-launched-its-long-awaited-watch","status":"publish","type":"post","link":"https:\/\/english.thesunrisetoday.com\/index.php\/apple-launched-its-long-awaited-watch\/","title":{"rendered":"Apple launched its long-awaited Watch"},"content":{"rendered":"

\"Apple<\/a>Apple Inc launched its long-awaited watch on Monday, including yellow or rose gold models with sapphire faces costing up to $17,000, but investors questioned whether Chief Executive Tim Cook\u2019s first product would be a breakaway hit.
\nApple\u2019s first new device since Cook became CEO will be available for order on April 10 and in stores on April 24, including chic boutiques in Paris, London and Tokyo.
\nIn a nod to both fashion and technology, Cook shared the stage with model Christy Turlington Burns, who used it to train for a marathon, and Apple engineers who showed off apps, including how to call an Uber car with the watch.
\nApple shares barely budged, however. Investors and analysts agreed that Apple would sell millions to fans but questioned whether it had a \u201ckiller app\u201d that would engage a broader audience. Apple in September gave a sneak peek of the watch which included many features shown on Monday.
\n\u201cI think there\u2019s a niche market for these kind of Apple tech people who love Apple and will buy anything they come out with. But I just don\u2019t know if it\u2019s going to be the power product that everyone\u2019s looking for,\u201d said Daniel Morgan, senior portfolio manager at Synovus Trust Company in Atlanta, Georgia, who described Wall Street as \u201cscratching its head\u201d.
\nMembers of the style establishment, in Paris for shows from the glittering likes of Chanel, Givenchy and Hermes mostly said they saw the watch as a gadget, not this season\u2019s must-have accessory.
\nThe Apple Watch sport will start at $349 for the smaller, 38-mm model. The standard version of the watch will start at $549 and the high-end \u201cEdition\u201d watch will be priced from $10,000, said Cook, who loved the Dick Tracy ability to hold phone calls by watch.
\n\u201cI have been wanting to do this since I was five years old,\u201d said Cook.
\nThe different models reflect different materials. A $17,000 Edition in the smaller, 38-mm size, has a case made from a customized version of 18-karat rose gold, which is especially hard, along with a sapphire display. It comes with a magnetic charging case.
\nA $349 Sport model the same size has an aluminum case, a \u2018sport band\u2019 and a magnetic charging cable, and no case.
\nAll the watches share digital faces that can look like traditional time pieces, show the heart beat of a friend, and display photos and interfaces for apps.
\n\u201cApple\u2019s been very good at personalizing its products,\u201d said Angelo Zino, an analyst at S&P Capital IQ, who said the \u201cintimacy\u201d of the watch was appealing. He saw 10 million in sales this year.
\nIn the presentation, Cook described the watch handling many functions currently associated with the iPhone, which tethers wirelessly to the watch and connects it to the Internet.
\nThe watch will track exercise and remind wearers of events with a tap on the wrist.
\nCook also laid out other product successes and launched a new MacBook notebook computer that starts at $1,299 and weighs as little as 2 pounds.
\nEvery major car brand had committed to delivering Apple\u2019s CarPlay entertainment system, and the new iPhone 6 and 6 Plus have 99 percent customer satisfaction rates, he said. The Apple
\nPay payment system is now accepted at 700,000 locations, and Time Warner Inc\u2019s HBO in April will debut its streaming HBO NOW service on Apple TV.
\nApple also is offering researchers new development tools, called ResearchKit, to help medical researchers design apps for clinical trials, the company said.<\/p>\n

https:\/\/www.youtube.com\/watch?feature=player_embedded&v=Pm_si28B8uk<\/a><\/p>\n

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