{"id":5934,"date":"2015-09-10T16:49:50","date_gmt":"2015-09-10T15:49:50","guid":{"rendered":"http:\/\/english.thesunrisetoday.com\/?p=5934"},"modified":"2015-09-11T16:50:29","modified_gmt":"2015-09-11T15:50:29","slug":"apple-unveils-new-iphones-ipad-and-apple-tv","status":"publish","type":"post","link":"https:\/\/english.thesunrisetoday.com\/index.php\/apple-unveils-new-iphones-ipad-and-apple-tv\/","title":{"rendered":"Apple unveils new iPhones, iPad and Apple TV"},"content":{"rendered":"

\"iPad\"<\/a>Apple is bolstering its money-pumping iPhone line while looking to dive deep into businesses with iPads and dominate living rooms with Apple TV hardware tuned to app-loving lifestyles.
\nTricked-out new iPhone 6 models, along with overhauled Apple TV hardware and iPad Pro tablets with enlarged screens, were major announcements at the technology titan\u2019s media event in San Francisco.
\n\u201cApple did the typical good job at the event,\u201d said Gartner analyst Brian Blau.
\n\u201cOverall, I don\u2019t think it is going to push the needle for Apple in a good or a bad direction. These are great devices and cool features.\u201d
\nApple shares ended the official trading day down slightly less than two percent at $110.15, and danced around that price in after-market trades.
\n\u201cIf you are an investor, you are probably not that excited about today because you didn\u2019t hear numbers and these features won\u2019t impact sales this quarter,\u201d Blau said.
\nApple introduced two updated iPhones to build on the success of large-screen handsets introduced last year that have dominated the high-end smartphone market.
\nThe iPhone 6S and 6S Plus have the same overall dimensions as the previous versions, but with new technologies under the hood.
\nOne of the key new features is called \u201c3D touch,\u201d which responds to pressure exerted on the screen to allow users to look inside messages and applications.
\n\"iPhone\"<\/a>\u201cApple has performed the ultimate conjuring trick: Change everything about the iPhone, but make it look almost identical to the old model,\u201d IHS Technology said in a posted analysis.
\nBy responding to sensing pressure, the phones enable users to dip in and out of content without losing their place.
\n\u201cIt will further refine our use of touch as a main user interface,\u201d Blau said.
\nThe 6S has the 4.7-inch (about 12-centimeter) display of its predecessor and the 6S Plus \u2014 which updates one of the more popular handsets in the \u201cphablet category\u201d \u2014 has the same 5.5-inch screen.
\nBut the devices have more powerful processors that allow for improved graphics, harder glass and a new aluminum body. Pricing will be kept at the same levels as the earlier versions.
\nFor those buying without carrier subsidies, Apple will sell the devices on a 24-month installment plan at $27 per month for the $650 iPhone 6S and $31 for the 6S Plus, making the price nearly $750.
\nApple will take pre-orders starting Saturday and deliver the phones September 25 in the US, Britain, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico and Singapore.
\nThe new iPad Pro has the power and capabilities to replace a laptop computer, Apple said. It had aspects reminiscent of Microsoft Surface Pro tablets, such as covers that double as keyboards.
\nApple CEO Tim Cook called the device \u201cthe biggest news in iPad since the iPad.\u201d
\nThe new tablet with a 12.9-inch display also includes a detachable keyboard and stylus, sold separately.
\n\"Acces\"<\/a>According to Apple senior vice president Phil Schiller, the device features \u201cdesktop-class performance\u201d and operates faster than 80 percent of portable PCs that shipped in the last 12 months.
\nThe new iPad will be available in November starting at $799.
\nThe iPad Pro stylus, called Apple Pencil, was designed for high-precision illustration and 3D design applications. Apple Pencil will be sold for $99 more and the keyboard for $169.
\nAvi Greengart at the research firm Current Analysis tweeted that the new tablets \u201care aimed directly at enterprises. That\u2019s a long sales cycle, but could finally stop (the tablet market\u2019s) sales slide.\u201d
\nUpgraded Apple TV includes voice search, touchscreen remote control and an app store in a challenge to Google, Amazon and Roku.
\nApple TV was overhauled as people increasingly stream films and television shows on-demand online and turn to mobile applications for entertainment.
\n\u201cWe believe the future of television is apps,\u201d Cook said.
\nApple released a software kit for outside developers, and showed off early versions of Apple TV applications already being crafted by show streaming services Netflix and Hulu, as well as HBO.
\n\"Apple<\/a>Apple TV has the potential to take the kinds of \u201ccasual game\u201d apps popular on mobile devices and put them on television screens, according to analysts.
\nSiri virtual assistant software newly built into Apple TV will allow for natural language searches for shows \u2014 for example, by asking for something funny or a certain actor by name. The new Apple TV will launch in late October at a starting price of $149.
\nApple TV has lagged rivals with similar devices.
\nAccording to the research firm Parks Associates, Roku leads the US market with a 37 percent market share, to 19 percent for Google Chromecast and 17 percent for Apple TV. Amazon\u2019s Fire TV devices have 14 percent.
\n\u201cFor Apple TV to succeed it will have to give people what they already want on a TV: TV shows,\u201d said Forrester analyst James McQuivey.
\nApple also said the operating system for its Apple Watch, watchOS 2, would be made available as a free update September 16.
\nThe company offered no sales figures but Cook said customers \u201clove using Apple Watch,\u201d and that user satisfaction \u201cis an incredible 97 percent.\u201d
\nThe latest iteration of the Watch, created with French fashion house Hermes, features a hand-stitched leather band and starts at $1,100.<\/p>\n

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